“Love Island” producer ITV shares surge from streaming and advertising demand

Switch stock jumps on possible reorganization as a REIT

Shares in ITV surged on Wednesday, as the U.K. television broadcaster showed benefits from rising revenue from its studios division that produces shows including “Love Island,” as well as a rebound in advertising revenue. ITV
shares rose 13% as the company reported a 28% rise in nine-month revenue, or an 8% gain compared to 2019. Studio revenue jumped 32% and advertising revenue surged 30%.

ITV said the advertising performance will help profit to cash conversion of 60%, up from its previous estimate of 30%. ITV’s studios have produced shows including “Vigil” for BBC, “Physical” for Apple TV+, “Snowpiercer” for Netflix, and “Love Island,” which airs on CBS in the U.S. and ITV in the U.K. Marks & Spencer
was also sizzling, up 16% with the U.K. retailer upgrading profit guidance for the second time since August. “Rather than a department store which sells food as an extra, Marks is metamorphosing into a grocery powerhouse which sells clothes and homewear as add-ons,” said Susannah Streeter, senior investment and markets analyst at Hargreaves Lansdown, pointing to the 10% rise in food sales from 2019 levels as clothing and home revenue fell 1%. The FTSE 100
rose 0.6% in afternoon trade, defying the global selloff after stronger-than-forecast U.S. inflation data. A rotation into defensive plays including drugmakers AstraZeneca
and GlaxoSmithKline
lifted the U.K. index.

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